it is so cool that with make-up we can be in control of how we look, and that there are people walking around with purple eyebrows and green lips and generally looking how they want to. i like that make up gives you this really great opportunity to be creative and different with your appearance and helps you to feel confident and beautiful. however it sucks that so many women feel so unconfident without make up, seeing it as an essential rather than as a nice extra. it is only recently that I have started to reject that idea, after realising that getting out of bed before your boyfriend to put make up on was kind of pointless and sad and why was i not in the nice warm bed with my boyfriend at 9am? i see issues surrounding make up as similar to those surrounding body hair - it is all about choice and doing whatever makes you feel good. if you want to wear make-up, that’s totally cool (I still wear some), but you definitely don’t have to.
the beauty industry is basically dominated by a small number of multinational corporations. these are a few of the largest:
1. = P&G (Clairol, Olay, Covergirl, Nice n Easy, Herbal Essences, Lacoste, Hugo Boss, Duracell, Braun, Gillette, Old Spice, Head and Shoulders etc.)
2. = Nestle (L’oreal, Lancome, The Body Shop, Garnier, Maybelline, Diesel, Ralph Lauren, Yves Sant Laurent, Stella McCartney, Giorgio Armani, Biotherm, The Body Shop etc.)
3. = Unilever (Vo5, Tresseme, Dove, Slimfast, Comfort, Vaseline, Sunsilk, Toni & Guy, Radox, Axe)
4. = Estee Lauder (Aveda, Bobbi Brown, Clinique, Donna Karan, Estee Lauder, MAC, Tommy Hilfiger etc.)
there is this frustrating illusion of choice, and i feel deceived. it makes me uncomfortable to be giving so many hundreds of pounds a year to largely unethical and already very powerful corporations. they make so much money out of making you feel like you need their products to be attractive, and that is so, so uncool. even dove, who has this really great love-your-body marketing strategy, are hypocritical as they are owned by the same company who bring shit like this lynx advert.
when a friend and i were sunbathing on a beach in cambodia (in a bikini – it was 35oc), two khmer girls who were selling jewellery approached us (fully clothed, even wearing socks) and told us how much they wanted to trade their brown skin for our white skin. we laughed and said they were crazy and that we’d much prefer to have darker skin. It was so confusing, all four of us were unsatisfied despite both pairs having supposed desirable skin colour. we were just desperately trying to live up to unrealistic standards set by big and powerful companies who want us to always feel we need to change some aspect of ourselves so that we keep buying their products.
i know how hard it is to want to stop wearing make-up but feeling unable to, and it frustrates me to see friends shame those who take a long time getting ready because i am sure they would rather have the confidence, like them, to go without - rather than feeling like they have to spend half an hour each morning putting product on their faces.
we decided to upload some pictures of us with and without make up to (hopefully) prove that people without make up don’t look hideous and weird and neither do you. a few months ago, i seriously would have chosen buying foundation over food, and spent £22 on MAC foundation every three months. that is so sad when that money could have been spent on better things, like spending time with my great friends.
P&G, Nestle, Unilever and Estee Lauder all test on animals.